'Work will be evaluated by design and marketing experts, and potentially used in national and international campaigns to end the cruel fur trade. There are cash prizes and all winners and commended students will receive certificates for their portfolios. Winning work will be promoted on a range of national and international sites, in exhibitions and online galleries.
For the 2010 competition the focus is on the use of rabbits in the fur trade. Each and every year tens of millions of rabbits are raised in cramped conditions and then brutally killed so their fur can be used to trim coats, jackets, boots, scarves and gloves. Their fur is also used to produce toys, stuffed animals, ornaments, trinkets, pet toys, blankets and other fashion and household textiles.'
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